Most homeowners and seekers have their own personal experience with real estate agents; an unfortunate number of them horror stories. As such, they know what they do NOT want in a real estate agent. To be an excellent real estate agent, you must be like a conductor, guiding a group of resources towards a final goal: the sale or rent of the house. Here are the top characteristics of realtors who do the best job.
Knowledge of the Locality
In addition to having experience selling property in a neighbourhood, it is crucial that a real estate agent knows the neighbourhood very well: the ways in and out, the type of people that live there, their taboos, etc. A top real estate agent appreciates and applies the nuances that make a specific community’s housing market and pricing strategy unique. Success comes from identifying and developing a focus or niche in the local real estate market that allows you to distinguish yourself from the competition. Knowledge like this not only makes a real estate agent an asset to the seller who gives them the sale contract, but gives them return customers and multiple referrals who will stick with them because of their in depth knowledge of the new neighbourhood which makes them (the real estate agents) a valuable resource in the eyes of the seeker.
Attention to Detail
A real estate agent whose trademark is attention to detail and organisation is one that is most likely to sell or rent a home. Particularly in this unregulated market where some unscrupulous individuals give honest real estate agents a bad name. Really good agents know what changes a landlord could make to ensure a faster sale or rent, from décor of the home to price reduction, and are not afraid to make their suggestion once they come up. Such agents are creative with their online (and MLS) listings and take the best photographs of each home including shots of all essential parts of the property to give a seeker the feel of physically being there. They return client calls promptly and are not late for appointments.
Connected to Other Industry Players
Not only does a great agent have good prospects interested in their property, they also have a trusted team of other real estate agents in the area with whom they work either as separate individual agents or as part of an agency. They are willing to work with others and work out an amicable sharing commissions deal if that sells/rents the home faster. Successful real estate agents have a vast network of contacts within the market they serve. This set of connections is not only limited to other real estate agents and brokers but includes potential buyers and sellers, and every other player in the real estate industry, such as appraisers and mortgage loan officers.
Tenacious, Aggressive and Polite
Homeowners appreciate an agent that is tenacious. One that follows up quickly with the client after every time the home is shown. One who works hard and rarely gives up. Seekers also may appreciate the need to be aggressive with them, but they prefer for the agent to be polite with them. A great real estate agent is not afraid to speak up, but he or she puts themselves in the shoes of the homeowner and are, thus, polite in spite of their aggressiveness so they maintain good relations till the close of the deal and after. By being aggressive, the realtor is working hard to put the home in the forefront of the local market.
Personality and Good Grooming
The house owner has probably gone to a lot of trouble fixing up their house and decorating it to look attractive to the prospective buyer or renter. As a realtor, you owe it to them to put your best foot forward. Dressing well during a showing not only makes you look good but also helps boost your self-confidence during your interactions with the client; an added advantage for you, as it makes the client feel more at ease and boosts their confidence in the quality of the property you are showing them.
A good real estate agent doesn’t just sell properties—they sell themselves. It’s important to show you are personable. People will respond to you if you have a great attitude, are relatable and honest, have confidence in your abilities, and get a sense of fulfilment by serving others.
Knowledge of Technology
Knowledge of technology increases the likelihood you are up-to-date on the market in the area and general news and trends. It also means you are abreast of modern methods of marketing your property, especially using online services like meQasa.com. Seekers like you because you can relate with regards to their online search and homeowners feel more confident putting you in charge of renting or selling their homes.
Honesty and Integrity
This is a valuable trait for a realtor to have. It boosts your status with the homeowner and also allows the seeker (prospective buyer or renter) to have more trust in you and the service you provide. This will go a long way to help you close more deals as satisfied customers will be sure to tell their friends about your honesty, thereby, sending more clients your way.
All the traits mentioned above would be nothing without hard work. A realtor should be very hard working and seem to be tireless as he/she tries to close the sale of each home as if it was the most important thing in their life, it’s how you pay the bills after all.
These are the most common qualities of successful real estate agents. Emulate these qualities and you’ll be more successful, no matter how difficult the sales environment is at the moment.